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Portland Thorns 2024 Season

Hector Herrera "Bring the Heat" Campaign

“Make Waves” and Del Sol Jersey Launch

David Beckham Statue Prank

Denver NWSL Expansion Launch

Valor Soccer Kit Launch

Denver NWSL Stadium Announcement

Denver NWSL Performance Center Announcement

T-20 World Cup Trophy Tour

Crystallized Ball Tour

"Make Waves" Preseason Rally

Christine Sinclair Retirement

Yorka and Ms. Yorka IRL

India / Pakistan World Cup Watch Party

Portland WNBA Launch Event

2022 MNT World Cup PR

Del Sol Kit Media Day

Sand Castle at the Hotel Del Coronado

NWSL Championship Mural

USL Championship Recap

"Make Waves" In-Stadium Hype Video

San Diego NWSL

Dear Los Angeles, You’re Welcome

Local Legends: Women's World Cup

Local Legends: Olympics

Sneaky Fox Spirits Brand Campaign

Spellman Performance

Siete x Naomi Girma

Production for NFLN Exclusive Games

Portland WNBA Social

Denver NWSL Social

Denver NWSL PR Strategy

America’s Favorite Cricket Team

Thorns Graphic Design

Siete x Austin FC Jersey Sleeve Partner

"Soldiers of Song" at Tribeca

From honoring club legend Christine Sinclair’s farewell to maximizing revenue opportunities and supporting corporate partnerships, Skylark played a pivotal role in ensuring the Thorns achieved record-setting attendance and revenue milestones at Providence Park.

Celebrating Christine Sinclair’s Legacy

As one of the most iconic players in women’s soccer prepared for her final season, Skylark led the planning and execution of the Sinclair Farewell/Fan Appreciation Night.

Crafted storytelling across digital platforms to honor Sinclair’s contributions.

Coordinated Spanish-language outreach, partnering with La GrandD Radio, Zeta Radio, La Radio de Portland, and Univision Portland to ensure community-wide participation.

Developed creative assets for paid social and email marketing, driving sellout attendance and significant fan engagement.

Portland to Paris: Olympic-Themed Marketing

Leveraging the Thorns’ Olympians, Skylark designed and executed the Portland to Paris campaign, spotlighting players competing on the world’s biggest stage.

Drove merchandise sales through collaborations with Rank and Rally and the NWSL for exclusive Olympic-themed collections.

Supported game day presentations welcoming Olympians back to Providence Park, enhancing the fan experience.

Skylark executed marketing and promotional plans around the Thorns’ participation in the Concacaf W Champions Cup, including:

Local radio and TV partnerships to reach diverse audiences.

Ticket trade utilization strategies to maximize attendance.

Fan-focused activations that strengthened community ties and drove attendance.

Skylark collaborated with the Thorns and corporate partners to deliver integrated marketing solutions:

Supported partnerships with key brands such as Alaska Airlines, Toyota, Humana, First Tech Credit Union, Aviation Gin, Nationwide, and Coca-Cola.

Assisted in pitch ideation and creative development that contributed to successful partnership deals.

Directed photo and video shoots, crafting compelling content that amplified the Thorns’ brand across platforms.

Oversaw game day presentation, ensuring an immersive fan experience during a season that achieved record attendance numbers.

Collaborated with the NWSL and Rank and Rally on 2025/2026 merchandise planning, setting the stage for future growth.

Skylark’s strategic efforts led to unprecedented success for the Portland Thorns in 2024:

Set the all-time NWSL regular season revenue gate and attendance record at Providence Park.

Achieved top-six all-time NWSL regular season gate revenue and attendance in league history.

Oversaw game day presentations that contributed to record-setting fan engagement throughout the season.

Secured integrated corporate partnerships by supporting Thorns/Legends pitches and providing creative marketing solutions.

Led PR and communications surrounding a high-profile coaching change, ensuring a smooth transition and positive media narrative.

Thorns Stadium

In 2024, Skylark partnered with Portland Thorns FC to develop and execute a comprehensive marketing, PR, and fan engagement strategy for a season packed with historic moments. 

Skylark sought to increase engagement, awareness and brand affinity for the Dynamo while driving revenue and relevance in the Houston community and beyond.

Skylark worked with Dynamo staff and led the planning and development of an integrated campaign building to Herrera’s first appearance with the club. Through Skylark’s assistance the Dynamo created record revenue and attendance, owned the conversation in Houston through effective planning and put the club in position for long-term success with community-based events, elevated storytelling and renewed purpose.

Hector Herrera “Bring the Heat” Campaign

Skylark and Houston Dynamo FC collaborated to build a campaign that utilized the team’s signing of Mexican national team captain Héctor Herrera to showcase the club as a regional powerhouse and standard-bearer of excellence in Major League Soccer.

Launching the Wave’s First Unique Jersey

The Wave turned to Skylark to help maximize a unique moment in their third season, unveiling their first fully bespoke Nike jersey, designed solely for the club. Skylark oversaw creative development and execution of the club’s content capture and media day, capturing all creative content for the year, as well as crafting the marketing strategy to capitalize on this huge event.

Skylark worked closely with Wave FC to execute a 360 marketing campaign to launch the jersey and build excitement and interest for the club’s 2024 season. Through unique community events, compelling social media content and impactful sponsorship integration, Skylark helped to generate record jersey sales for the club and draw a record crowd of more than 32,000 at the club’s home opener.

League-Best Social Engagement in Jersey Launch Content: 1.8M Impressions with 53K engagements

$94,000 Media value Created (Best in NWSL)

The “Del Sol” jersey launch resulted in a 575% year-over-year increase from 2023 jersey launch and a 470% increase from the day of the team's inaugural jersey launch.

Jersey Launch Party attended by 700 people sold 479 jerseys on site.

32,066 fans attended the Wave’s first game of 2024 at SnapDragon Stadium, setting a new league attendance record for a home opener.

San Diego Wave Campaign

Skylark partnered with the San Diego Wave to lead creative development and execution on the club’s 2024 Media Day. 

As part of a multi-faceted David Beckham statue project, the LA Galaxy worked with James Corden and the Late Late Show to put together a piece of content that would help tell the story of the newly sculpted Beckham Statue that was soon to be the signature piece of art at the front of Dignity Health Sports Park.

The concept was pitched and discussed directly with James Corden. Once Beckham’s team was on board, the LA Galaxy, the Late Late Show and David Beckham’s support team worked to craft one of the most watched pranks in television history. All involved went at great lengths to construct a replica statue, off-kilter celebration video and a staged “statue unveiling” complete with actors and misnomers. The prank has been viewed 50 million times on YouTube and was shared across millions of social platforms while garnering traditional media and engagement for the official statue unveiling.

Statue Prank

Sculpting a statue that matches Beck’s signature good looks and free kick style is a tall order. Thirteen feet and emblazoned in bronze, to be exact. What would happen if we botched the statue? 

A Full Day of Unforgettable Launch Events

Skylark led strategic planning and execution of a full slate of events designed to captivate national media, local stakeholders, and passionate fans. The launch day began with a national media conference call featuring team ownership, securing top-tier placements such as a front-page feature in the 

. A high-profile press conference followed, where team ownership, the Governor of Colorado, and the Mayor of Denver addressed local media. The day continued with a VIP reception attended by community leaders and capped off with a fan rally that drew more than 2,000 fans eager to celebrate their new club.

Skylark’s strategic approach generated remarkable results. The newly launched DenverNWSL.com, featuring full Shopify integration, drove 6,500 season ticket deposits in under a week—an NWSL record for the fastest expansion franchise to surpass 5,000 deposits. The deposit campaign generated more than $341,000 in revenue, setting the stage for a successful inaugural season.

Widespread Media Coverage and Digital Impact

The launch generated 200+ media stories in 48 hours, with coverage from 

, resulting in over 1 billion total impressions. On social media, more than 132 posts across major platforms garnered 25M+ potential views, with collaborations from the Colorado Rockies, Denver Nuggets, Colorado Rapids, and NWSL amplifying the announcement.

Engaging the Community and Creating a Buzz

To amplify local excitement, iconic Denver landmarks—including Union Station, Millennium Bridge, and the City and County Building—were illuminated in the club’s pine green color. Skylark also partnered with nine local, women-owned businesses to host celebratory events, creating a network of community support that showcased the inclusive spirit of the new club.

A custom launch hype video led the announcement, complemented by unique event imagery and media assets shared with local and national outlets. Skylark’s content strategy ensured cohesive storytelling across platforms, growing the club’s email database to more than 6,000 names and achieving strong social media growth (+10,715 Instagram followers in one week).

6,500 season ticket deposits in under a week ($341,404 in revenue)

1.28 billion media impressions within 48 hours

Instagram growth: 10,715 followers (+1 week)

Record-setting expansion franchise deposit milestone

THE NWSL IS COMING TO DENVER IN 2026 🏔️

 The NWSL has awarded Denver, Colorado the league’s 16th franchise, set to play in 2026. 🏔️

Skylark collaborated with the leadership of Denver NWSL and creative partners at Wunder Werkz to deliver a comprehensive launch for the National Women’s Soccer League’s newest expansion franchise.

With the picturesque setting of the pacific northwest as a backdrop, Skylark partnered with Capelli Sport to capture video and photography for Valor Soccer’s new 2025 kit release.

Valor


More than a stadium, the announcement introduced a visionary sports and entertainment district—an investment in equity, infrastructure, and the future of women’s sports. Skylark supported the strategy, messaging, event planning, and media outreach for the announcement, helping turn a monumental idea into a moment with national resonance.


The press conference was held at GALS Denver, an all-girls public school whose mission of leadership and empowerment mirrored the significance of the day. Speakers included Denver Mayor Mike Johnston, Denver NWSL owner Rob Cohen, NWSL’s Sarah Jones Simmer, and Denver Councilwoman Flor Alvidrez. With students in attendance and a packed media riser, the announcement struck an emotional and aspirational chord—rooting the stadium plans in purpose and possibility.


Skylark’s efforts helped deliver widespread media coverage across sports, business, and national outlets. By crafting compelling messaging and coordinating closely with the Mayor’s office and Denver NWSL leadership, we ensured the announcement resonated far beyond city limits.


This announcement marked a new chapter not just for Denver NWSL but for women’s professional sports in America. By building not just for today but for generations to come, the club continues to redefine what’s possible. Skylark was proud to help bring that vision to life.

RECAP: Denver Stadium Announcement at GALS School

Denver NWSL and Denver Mayor Mike Johnston Unveil Historic Plans to Build Purpose-Built Stadium.   The event was held at GALS Denver, an all-girls Denver Public School dedicated to empowering young women through movement, leadership, and academic excellence. The press conference featured Mayor Mike Johnston, Rob Cohen, NWSL's Sarah Jones Simmer, Councilwoman Flor Alvidrez, and Jason Wright. 

Skylark partnered helped launch one of the most significant milestones in professional women’s sports: the announcement of the largest ever overall investment in a women’s professional sports team with new stadium district in Denver’s urban core.

Skylark partnered with Denver NWSL to announce the development of a state-of-the-art performance center and a purpose-built temporary stadium in Centennial, Colorado. This initiative underscores the club's commitment to providing top-tier facilities for professional women's soccer and fostering community engagement.

Strategic Collaboration for Community Impact

In collaboration with the City of Centennial and the Cherry Creek School District (CCSD), Denver NWSL unveiled plans for a 43-acre complex featuring:

: A 20,000-square-foot training facility tailored for professional female athletes, emphasizing cutting-edge recovery technologies and holistic treatments.

: A 12,000-seat venue to host Denver NWSL's home games for the 2026 and 2027 NWSL seasons. Post-2027, the stadium will be reconfigured to a 4,000-seat facility for CCSD's use, benefiting thousands of students and families.​

Comprehensive Facilities for Athlete Development

The performance center is designed to set a new standard in the NWSL, featuring:​

Dedicated team rooms with player lounges and private changing areas.

Advanced recovery amenities, including hot and cold plunge pools, float pods, red-light therapy, and a recovery lounge.

Dining and family lounges, a quiet family room, and a video analysis theater.​

An elite training core integrating strength and conditioning, sports science, and sports medicine.​

This development represents a significant investment in women's sports infrastructure, reflecting a broader trend of purpose-built facilities that support and elevate professional female athletes. By creating a dedicated environment for training and competition, Denver NWSL is setting a precedent for future initiatives in women's sports.​

Community Engagement and Educational Opportunities

The partnership with CCSD extends beyond shared facilities, offering:​

Internship opportunities for students in sports management, health and wellness, and related fields.​

Educational sessions led by Denver NWSL staff for CCSD athletes and students.​

Support for CCSD’s Teacher Apprenticeship Program, encouraging athletes to explore teaching careers.

An upfront donation of $100,000 to the Cherry Creek Schools Foundation and access to Denver NWSL tickets for students and families.​

A Milestone for Denver NWSL and the Community

This announcement marks a pivotal moment for Denver NWSL and the broader Colorado community, showcasing a commitment to excellence, inclusivity, and the advancement of women's professional sports. Skylark is honored to contribute to this transformative project, reinforcing our dedication to impactful collaborations that resonate both locally and nationally.

Skylark partnered with Denver NWSL to announce the development of a state-of-the-art performance center and a purpose-built temporary stadium in Centennial, Colorado. 


As the excitement built for the 2024 Men’s T20 World Cup in the United States, the International Cricket Council (ICC) partnered with Skylark to bring a piece of the tournament directly to Seattle. The World Cup Trophy Tour created a once-in-a-lifetime moment for cricket fans in the Pacific Northwest — and an opportunity to grow the sport’s presence in the region.



Staging a Global Symbol at an Iconic Landmark

 Skylark coordinated with Seattle’s iconic Space Needle to host a PR and media moment featuring ICC dignitaries, Seattle Orcas ownership, Seattle’s mayor, and U.S. international cricketer Harmeet Singh. The trophy’s appearance high above the city skyline offered an unforgettable photo op and media opportunity that tied local pride to the global cricket stage.

 Alongside the ICC and Seattle Orcas, Skylark helped organize a fan-facing event at Bellevue Downtown Park. More than 1,000 fans came out to see the trophy in person, engage with players, and celebrate the upcoming tournament. The event generated major social media coverage — including photo and video features on ICC channels, which reach over 30 million followers — and boosted local awareness of cricket, Major League Cricket, and the World Cup itself.

Watch Party Poster

A Global Moment, Local Impact: The T-20 World Cup Trophy Visits Seattle

The NWSL partnered with Skylark to create a high-impact activation that would generate cultural buzz and elevate the league’s visibility. The Swarovski crystal-encrusted soccer ball, created in collaboration with the women-owned company Beyond Diamonds, was showcased at select matches throughout the NWSL season kickoff. Skylark oversaw the creative development and execution of the campaign, managing media outreach, player and influencer engagement, and game-day activations while crafting a marketing strategy that maximized the visibility of the tour.

Skylark worked closely with NWSL to implement a comprehensive marketing campaign that integrated the Crystallized Ball into the league’s season opener, beginning in Kansas City and culminating in Washington, D.C. The tour, which also made a stop in Los Angeles, attracted significant media attention and fan engagement. Each game featured standout activations, including celebrity appearances, on-site photo opportunities, and social media coverage that boosted fan awareness and excitement for the NWSL season.

: The Crystallized Ball appeared across major outlets including ESPN and local stations, such as 

The ball was featured prominently on broadcast partners, appearing on ESPN, NWSL+ and in-studio for Amazon Prime’s pregame.

 Featured high-profile celebrities like Chris Paul, Issa Rae, Sam Mewis, Adam Pastel and Jacob Sartorius, amplifying the campaign’s impact across sports and entertainment channels.

 Kansas City saw a sold-out crowd of 11,500, with nearly 20,000 at each of the following games in Los Angeles and Washington, D.C., totaling over 66,000 attendees with in-person exposure to the Crystallized Ball Tour.

Crystallized Ball

Skylark teamed up with the NWSL to craft and execute the creative vision behind the Crystallized Ball Tour for the 2025 season kickoff. 

With more than 700 fans in attendance, the entire San Diego Wave team appeared at the rally to pump up the crowd leading into the 2024 season. The event was part of the club’s “Make Waves” campaign around the record-breaking Del Sol jersey launch. Skylark oversaw event operations, leading venue and vendor selection, managing operations and staff, producing the rundown and coordinating talent with the client. 

San Diego Wave

Skylark and San Diego Wave partnered to host a Preseason rally for Season Ticket Members ahead of the 2024 season. 

From the moment gates opened at Providence Park, fans were immersed in the story of Sinc’s legendary career. A 

 curated by the Thorns and club partners brought her journey to life with rare memorabilia, game-worn jerseys, and never-before-seen artifacts highlighting her record-breaking achievements.

limited-edition Christine Sinclair poster

, available exclusively on-site thanks to our partners at Alaska Airlines. Inside the stadium, 

 flew off the shelves, including commemorative scarves, tees, and a special-edition jersey that sold out before kickoff.

On the pitch, the energy was electric. The stands were filled with a 

the largest in Portland Thorns history, cheering on Sinclair and her teammates. The evening culminated in a 

, featuring tributes from teammates past and present, surprise messages from international stars, and a tearful farewell from Sinc herself.

Leading up to the match, the club launched a 

 content series across digital and social platforms, giving fans, teammates, and global soccer icons a chance to share what Christine has meant to them. From highlight reels and heartfelt testimonials to behind-the-scenes moments from her final season, the series drove millions of impressions and record engagement across channels.

Christine Sinclair's Final Match at Providence Park

Christine Sinclair’s final home match was more than just a farewell—it was a full-day celebration of legacy, leadership, and love for the game.

As Major League Cricket expanded its reach in the U.S., the Seattle Orcas looked to create a deeper connection with fans—and they turned to Skylark to make it happen. The mission: bring to life the league’s first full-fledged mascots. Enter Yorka and Ms. Yorka.

Skylark led project management for the mascot launch, guiding the process from concept to debut. From screening and selecting vendor partners to shaping the final look and feel, Skylark ensured the mascots captured the quirky, community-driven energy of the Orcas brand.

 The result was historic: Yorka and Ms. Yorka became the first official mascots in Major League Cricket—and the first ever for a U.S. cricket team. Whether high-fiving kids at matches or dancing on the dugouts, they created a fun, memorable experience that deepened fan engagement and gave the Orcas another voice in the crowd.

Yorka

Skylark Brought Yorka and Ms. Yorka to Life

For the 2024 ICC Men’s T20 World Cup, Skylark teamed up with the ICC and Seattle Orcas to deliver a first-of-its-kind experience for Pacific Northwest fans. As India and Pakistan faced off in one of the most anticipated matches in global sport, Skylark brought the action to life at Seattle Center — just steps from the Space Needle.

This was the only official watch party on the West Coast, and it delivered. More than 2,000 cricket fans gathered in the heart of Seattle to witness the matchup as part of the 1 billion+ global audience. Skylark handled end-to-end event planning and production, from securing the venue to managing all vendor logistics and liaising with broadcast rights holders to stream the match live.

 The event was more than a watch party — it was a full fan festival. Live entertainment, giveaways, and cricket demonstrations via the Seattle Orcas’ “Cricket-In-A-Box” program kept the crowd energized throughout. Partnering with the Indian Consulate and local cultural groups added authentic community flavor, making the event a powerful expression of Seattle’s growing cricket culture.

6-9 Watch Party Poster

The Biggest Rivalry in World Cricket Hits the Pacific Northwest


Skylark partnered with the WNBA and franchise ownership to lead the launch event for Portland’s new professional women’s basketball team — marking the league’s return to the city after more than two decades. The day-long celebration at Moda Center served as both a formal announcement and an invitation for the community to rally around the future of women’s sports in Portland.

The launch kicked off with a press conference held on the Moda Center court, featuring the WNBA Commissioner, ownership group leaders, and local elected officials. Skylark oversaw all aspects of the event, from venue coordination to vendor management, ensuring every detail of the experience reflected the energy and ambition of the franchise’s next chapter.

Following the announcement, Skylark helped stage a basketball clinic for local girls, turning inspiration into action. The day wrapped with a block party that brought out fans from across the city, complete with local vendors, food, music, and interactive experiences. Skylark helped facilitate partnerships with The Sports Bra, Voodoo Doughnuts and Deadstock Coffee. It was more than a media moment — it was a true celebration of Portland’s place in the future of the WNBA.

Portland WNBA

Bringing professional women’s basketball back to Portland.

U.S. Soccer engaged Skylark to assist with high-profile PR opportunities across sports and lifestyle outlets; manage a deep-dive research project to highlight the U.S. Men’s National Team and reinforce media opportunities during the World Cup; and build a sustainable influencer program that could be utilized across the Federation in the near and long term.

The collaboration between Skylark and U.S. Soccer resulted in media placement with GQ and Sports Illustrated and high-profile influencer collaborations with LeBron James and other NBA stars wearing the USMNT jersey.

Crafting and managing PR relationships with players and outlets

Building unique touch points for influencer relationships during World Cup

Executing USMNT Nike jersey launch through influencer placement before and during the 2022 FIFA World Cup

Researching and developing unique pitches and storytelling opportunities for players

U.S. Soccer Title Video

High-profile Media Moments Leading up to the Biggest Sports Event on Earth

Skylark partnered with the San Diego Wave to lead creative development and execution on the club’s 2024 Media Day. We captured photography and video showcasing the club’s first custom jersey - the Del Sol Kit - and helped the club drive record social engagement and sales around the launch.

Media Day Mix

Custom sets and unique looks for a club's first bespoke kit.

Skylark collaborated with NWSL and renowned sand castle artist Robert Pavlacka to create a NWSL Championship sand castle at the iconic Hotel Del in Coronado, California. The mural featured the NWSL Championship logos and the San Diego skyline made in sand.

The Hotel Del is on the national register of historic places and consistently features on imagery, promotional materials and broadcasts related to San Diego and this location received 30,000 weekly visitors.

The activations created shareable moments for NWSL supporters and helped reinforce that the NWSL Championship match was a premier destination for North American soccer fans.

Hotel Del

Skylark helped deliver a unique piece of art outside of an iconic San Diego building ahead of the NWSL Championship

Skylark enlisted San Diego-based muralists Signe Ditona and Paul Jimenez of 

 to create a mural in Downtown San Diego that would drive engagement and awareness of the Championship match while showcasing the new Tiffany-designed trophy. Skylark collaborated with the NWSL Creative team to finalize the creative direction and ensure the new trophy was presented authentically.

The mural was located in a high-density area within walking distance to San Diego City Hall, the Civic Theater, Fifth Avenue, and several trolley lines. The location garnered nearly 100,000 weekly impressions according to Placer Labs data and more than 100,000 riders take the Trolley each day in San Diego.

The activation was designed to expand the league’s footprint to key locations in San Diego while creating social friendly and shareable moments to help drive interest and tune-in for the match.

NWSL Championship Mural Hero

Skylark and the National Women’s Soccer League collaborated to execute an impactful fan engagement activation ahead of the 2023 NWSL Championship match in San Diego.