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NWSL Championship Floating Soccer Pitch 

Email

Balboa Park Kit Launch

Denver Summit FC Brand Launch

Portland WNBA Launch Event

Mikaela Shiffrin Brand Launch

Denver Summit FC Lindsey Heaps Signing Announcement

Colorado Rapids 30th Anniversary Fan Fest

Hector Herrera "Bring the Heat" Campaign

Siete x Naomi Girma

For the reveal of the San Diego Wave's Balboa Park-inspired 2026 kit, the setting had to match the story. Skylark produced a full jersey launch event at Balboa Park's Plaza de Panama, designing an exhibition-style fan experience with walkable jersey displays, photo activations, youth programming, and a Jameson VIP lounge overlooking the square. Players rotated through four zones across the evening while an MC hosted on-stage kit reveals and player interviews. Skylark managed everything from city permitting and vendor coordination to sponsor integration and day-of show flow.

Produced a full-scale outdoor event at one of San Diego's most iconic public spaces, managing city permitting, vendor load-in, AV, decor, and sponsor activations

Activated nine players across four fan-facing zones throughout the evening

Integrated partners including Kaiser Permanente, Jameson, and Forever Balboa Park

Supported kit merchandise launch with on-site retail and patch activations driving direct revenue

Turning a San Diego Landmark Into a Jersey Reveal

Skylark helped turn a name and crest reveal into a full-scale celebration. From strategy to execution, Skylark worked hand-in-hand with club leadership and creative partners to launch Denver Summit FC with purpose, personality, and local pride.

Skylark helped plan and execute the launch, from internal brand rollout to external storytelling, ensuring the club’s identity was introduced with clarity and meaning. Working alongside design collaborators at Matthew Wolff Design and Wunder Werkz, Skylark supported the brand positioning, messaging, and rollout cadence to generate earned media and drive revenue

The Brand Launch Block Party at McGregor Square brought the new club to life in front of more than 4,000 fans. Skylark led operational planning, managed production and oversaw vendor and venue relationships. Skylark brought Denver Summit FC’s new identity to life through a suite of assets for the brand launch, including promotional and sponsor-integrated assets, and large-scale event visuals.

To tell the Brand Launch story across the club’s owned and operated channels, Skylark developed and executed a multi-platform content plan, anchored by a campaign launch video and bolstered by social content, real-time event coverage, and media-ready photo and video assets.

As part of the Brand Launch, Skylark helped create a fully revamped club website in collaboration with Rhombus Rose Studio. The new site seamlessly integrated e-commerce, ticketing, content, and brand storytelling.

Nearly 15,000 season ticket deposits purchased

Record-setting merchandise sales for an NWSL expansion team

4,000+ fans attended the Brand Launch Block Party at McGregor Square

Coverage from The Guardian, New York Times, CBS Sports, and every major local Denver outlet

Launch generated a potential reach of 275.3 million via earned media

Denver Summit FC Campaign Video

Denver Summit FC Crest


Skylark partnered with the WNBA and franchise ownership to lead the launch event for Portland’s new professional women’s basketball team — marking the league’s return to the city after more than two decades. The day-long celebration at Moda Center served as both a formal announcement and an invitation for the community to rally around the future of women’s sports in Portland.

The launch kicked off with a press conference held on the Moda Center court, featuring the WNBA Commissioner, ownership group leaders, and local elected officials. Skylark oversaw all aspects of the event, from venue coordination to vendor management, ensuring every detail of the experience reflected the energy and ambition of the franchise’s next chapter.

Following the announcement, Skylark helped stage a basketball clinic for local girls, turning inspiration into action. The day wrapped with a block party that brought out fans from across the city, complete with local vendors, food, music, and interactive experiences. Skylark helped facilitate partnerships with The Sports Bra, Voodoo Doughnuts and Deadstock Coffee. It was more than a media moment — it was a true celebration of Portland’s place in the future of the WNBA.

Portland WNBA

Bringing professional women’s basketball back to Portland.

As the most decorated alpine skier in history, Mikaela Shiffrin wanted a symbol that could represent everything she stands for, on the mountain and beyond it.

Skylark teamed up with Wunder Werkz to develop a custom brand mark and full identity system. The new logo brings focus to her values and legacy. From brand voice to design rules, the system offers consistency across sponsorships, storytelling, and future ventures.

Secured earned media coverage, including Sports Business Journal and USA Today

Created Mikaela Shiffrin’s personal brand and logo in collaboration with Wunder Werkz

Developed a full brand syste,m including typography, color palette, and usage guidelines

Delivered a brand book outlining tone, values, and visual identity

Helped align brand across partnerships, content, and merchandise

Mikaela Shiffrin

Skylark partnered with Mikaela Shiffrin to create a personal brand that reflects the strength, clarity, and balance of her career.

Skylark partnered with the National Women’s Soccer League to bring a bold idea to life: a floating soccer pitch on the San Francisco Bay to kick off Championship Week.

From ideation to execution, Skylark supported the NWSL in transforming a barge into a fully operational soccer field beneath the Golden Gate Bridge. The activation served as a striking visual anchor for the league’s biggest week of the year and showcased the NWSL’s momentum on a national stage.

The floating pitch helped kick off a record-setting Championship Week for the league. CBS delivered live coverage from the pitch, and CBS Mornings returned for a second straight year with a live broadcast from PayPal Park. The activation was amplified across social and press channels, helping generate massive reach and attention.

Skylark was proud to support the league on this boundary-pushing activation. The floating pitch captured the imagination of fans and media alike, serving as a striking symbol of what’s possible in women’s sports.

1.18 million average viewers tuned in on CBS, the most-watched match in league history

1.55 million peak viewers during the match

114,459 fans attended playoff matches, a new postseason record

50.6 million social impressions during Championship Week

26 million total content views during Championship Week

13.2 million TikTok views, 12x more than 2024

34% increase in on-site merchandise sales compared to 2024

Top-tier press coverage, including CBS Mornings, CBS Sports, Yahoo! Sports, and more

Spotlighting the Next Generation with e.l.f. 

As part of its new multi-year partnership with the NWSL, e.l.f. hosted a live activation of the 

 Contest on the floating pitch. The open tryout series is part of e.l.f.’s broader mission to level the playing field for women in sports by creating opportunities for aspiring athletes to shine.

The event brought together players, influencers, and media for a fun and high-energy soccer skills competition on the barge, offering visibility, access, and inspiration to the next generation of soccer players. The Glow for Glory campaign extended across social and digital, generating strong traction through a coordinated rollout with Footballco, INDIVISA, and the NWSL.

To celebrate the 2025 NWSL Championship in San Jose, Skylark helped the league launch a bold, unforgettable campaign: a floating soccer pitch beneath the Golden Gate Bridge.


When Denver Summit FC was ready to announce the signing of Lindsey Heaps, a Colorado native, World Cup champion, Olympic gold medalist, and one of the most accomplished players in the game, Skylark helped to build and execute the full communications strategy.

Skylark developed a cross-functional announcement plan spanning PR, media relations, and content strategy. The rollout included a press release, athlete bio, embargoed media outreach to national and local outlets, and a virtual press conference with Heaps, club GM Curt Johnson, Head Coach Nick Cushing, President Jen Millet, and controlling owner Rob Cohen. Skylark also coordinated a multi-day social content rollout designed to build momentum, drive ticket and merchandise sales, and establish Heaps as the face of the franchise.

Developed and executed a full announcement strategy for one of the most significant player signings in NWSL expansion history

Managed embargoed media outreach to national and local outlets ahead of the January 12 announcement

Produced press release, talking points, athlete bio, and media advisory for a virtual press conference with club leadership and Heaps

Coordinated a multi-day social content rollout, including a teaser campaign, hype video, accolades graphics, and athlete-led content

Positioned Heaps as the face of Denver Summit FC ahead of the club's inaugural 2026 NWSL season

Bringing Colorado's Hometown Hero Back to Denver

Skylark produced the Colorado Rapids’ 30th Anniversary Fan Fest and matchday experience at Empower Field at Mile High, transforming Mane Street into a high-energy, festival-style celebration ahead of a historic MLS matchup against Inter Miami CF. Timed with the club’s milestone season and the highly anticipated appearance of Lionel Messi, the event drew one of the largest crowds in league history, marking the second-highest attendance ever recorded in Major League Soccer.

The pregame Fan Fest featured live DJ entertainment, a main stage with dynamic programming, interactive fan activations, and a family-friendly kids’ zone, alongside curated food and beverage offerings and exclusive 30th Anniversary merchandise. It also featured corporate partners alongside local and community organizations, stewarding relationships to create meaningful on-site engagement opportunities.

Executed a large-scale fan festival tied to a milestone anniversary and global headline moment.

Contributed to one of the highest-attended matches in MLS history, driven by the Rapids’ 30th Anniversary and Messi’s appearance.

Colorado Rapids

Celebrating 30 Years of Rapids Soccer with a Fan Fest at Empower Field at Mile High

Skylark sought to increase engagement, awareness and brand affinity for the Dynamo while driving revenue and relevance in the Houston community and beyond.

Skylark worked with Dynamo staff and led the planning and development of an integrated campaign building to Herrera’s first appearance with the club. Through Skylark’s assistance the Dynamo created record revenue and attendance, owned the conversation in Houston through effective planning and put the club in position for long-term success with community-based events, elevated storytelling and renewed purpose.

Hector Herrera “Bring the Heat” Campaign

Skylark and Houston Dynamo FC collaborated to build a campaign that utilized the team’s signing of Mexican national team captain Héctor Herrera to showcase the club as a regional powerhouse and standard-bearer of excellence in Major League Soccer.

Charged with finding Siete's first soccer ambaassador, Skylark worked to find the right partnership between player and brand who share the same vision and values. Naomi, the daughter of Ethiopian immigrants, and Siete, founded by a Mexican-American family, both embody stories of heritage, resilience, and community.

Since joining Siete in 2023, Naomi has emerged as one of the best players in the world, significantly boosting the partnership’s visibility.

Throughout the partnership, Naomi has showcased her affinity for Siete products through initiatives focused on community, wellness, and inclusivity. Events like 

 watch parties emphasized sharing real food and gathering in community.

 program has brought community giveback to San Diego and San Jose with over hundreds of fans of Naomi attending events, including members of the San Diego Wave Supporters Group, Naomi’s Wave FC teammates and her extended family in the Bay Area. Major outlets like CBS, NBC/Telemundo, and Spectrum covered the events, and Skylark secured coverage on NBC’s Olympics telecast, reaching tens of millions.

In 2024, Naomi has also visited Siete's HQ in Austin, connecting with employees and staff members who have shared in her journey from rookie draft pick to first USA call up to Olympic Gold Medalist and world record transfer holder. Each step of the way has amplified the partnership’s impact and extended Siete’s reach.

Naomi Siete

Skylark partnered with Siete Foods to create and execute a high-impact collaboration with USWNT defender Naomi Girma, guiding the partnership from her rookie season through Olympic Gold.