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NWSL Championship Floating Soccer Pitch 

“Make Waves” and Del Sol Jersey Launch

David Beckham Statue Prank

Denver Summit FC NWSL Expansion Launch

Crystallized Ball Tour

Denver Summit FC Brand Launch

Portland WNBA Launch Event

2022 MNT World Cup PR

Coach Prime on Good Morning America

Borussia Dortmund FIFA Club World Cup Strategy

Mikaela Shiffrin Brand Launch

Denver Summit FC Lindsey Heaps Signing Announcement

Zlatan: Dear Los Angeles, You’re Welcome

Launching the Wave’s First Unique Jersey

The Wave turned to Skylark to help maximize a unique moment in their third season, unveiling their first fully bespoke Nike jersey, designed solely for the club. Skylark oversaw creative development and execution of the club’s content capture and media day, capturing all creative content for the year, as well as crafting the marketing strategy to capitalize on this huge event.

Skylark worked closely with Wave FC to execute a 360 marketing campaign to launch the jersey and build excitement and interest for the club’s 2024 season. Through unique community events, compelling social media content and impactful sponsorship integration, Skylark helped to generate record jersey sales for the club and draw a record crowd of more than 32,000 at the club’s home opener.

League-Best Social Engagement in Jersey Launch Content: 1.8M Impressions with 53K engagements

$94,000 Media value Created (Best in NWSL)

The “Del Sol” jersey launch resulted in a 575% year-over-year increase from 2023 jersey launch and a 470% increase from the day of the team's inaugural jersey launch.

Jersey Launch Party attended by 700 people sold 479 jerseys on site.

32,066 fans attended the Wave’s first game of 2024 at SnapDragon Stadium, setting a new league attendance record for a home opener.

San Diego Wave Campaign

Skylark partnered with the San Diego Wave to lead creative development and execution on the club’s 2024 Media Day. 

As part of a multi-faceted David Beckham statue project, the LA Galaxy worked with James Corden and the Late Late Show to put together a piece of content that would help tell the story of the newly sculpted Beckham Statue that was soon to be the signature piece of art at the front of Dignity Health Sports Park.

The concept was pitched and discussed directly with James Corden. Once Beckham’s team was on board, the LA Galaxy, the Late Late Show and David Beckham’s support team worked to craft one of the most watched pranks in television history. All involved went at great lengths to construct a replica statue, off-kilter celebration video and a staged “statue unveiling” complete with actors and misnomers. The prank has been viewed 50 million times on YouTube and was shared across millions of social platforms while garnering traditional media and engagement for the official statue unveiling.

Statue Prank

Sculpting a statue that matches Beck’s signature good looks and free kick style is a tall order. Thirteen feet and emblazoned in bronze, to be exact. What would happen if we botched the statue? 

A Full Day of Unforgettable Launch Events

Skylark led strategic planning and execution of a full slate of events designed to captivate national media, local stakeholders, and passionate fans. The launch day began with a national media conference call featuring team ownership, securing top-tier placements such as a front-page feature in the 

. A high-profile press conference followed, where team ownership, the Governor of Colorado, and the Mayor of Denver addressed local media. The day continued with a VIP reception attended by community leaders and capped off with a fan rally that drew more than 2,000 fans eager to celebrate their new club.

Skylark’s strategic approach generated remarkable results. The newly launched DenverNWSL.com, featuring full Shopify integration, drove 6,500 season ticket deposits in under a week—an NWSL record for the fastest expansion franchise to surpass 5,000 deposits. The deposit campaign generated more than $341,000 in revenue, setting the stage for a successful inaugural season.

Widespread Media Coverage and Digital Impact

The launch generated 200+ media stories in 48 hours, with coverage from 

, resulting in over 1 billion total impressions. On social media, more than 132 posts across major platforms garnered 25M+ potential views, with collaborations from the Colorado Rockies, Denver Nuggets, Colorado Rapids, and NWSL amplifying the announcement.

Engaging the Community and Creating a Buzz

To amplify local excitement, iconic Denver landmarks—including Union Station, Millennium Bridge, and the City and County Building—were illuminated in the club’s pine green color. Skylark also partnered with nine local, women-owned businesses to host celebratory events, creating a network of community support that showcased the inclusive spirit of the new club.

A custom launch hype video led the announcement, complemented by unique event imagery and media assets shared with local and national outlets. Skylark’s content strategy ensured cohesive storytelling across platforms, growing the club’s email database to more than 6,000 names and achieving strong social media growth (+10,715 Instagram followers in one week).

6,500 season ticket deposits in under a week ($341,404 in revenue)

1.28 billion media impressions within 48 hours

Instagram growth: 10,715 followers (+1 week)

Record-setting expansion franchise deposit milestone

THE NWSL IS COMING TO DENVER IN 2026 🏔️

 The NWSL has awarded Denver, Colorado the league’s 16th franchise, set to play in 2026. 🏔️

Skylark collaborated with the leadership of Denver NWSL and creative partners at Wunder Werkz to deliver a comprehensive launch for the National Women’s Soccer League’s newest expansion franchise.

The NWSL partnered with Skylark to create a high-impact activation that would generate cultural buzz and elevate the league’s visibility. The Swarovski crystal-encrusted soccer ball, created in collaboration with the women-owned company Beyond Diamonds, was showcased at select matches throughout the NWSL season kickoff. Skylark oversaw the creative development and execution of the campaign, managing media outreach, player and influencer engagement, and game-day activations while crafting a marketing strategy that maximized the visibility of the tour.

Skylark worked closely with NWSL to implement a comprehensive marketing campaign that integrated the Crystallized Ball into the league’s season opener, beginning in Kansas City and culminating in Washington, D.C. The tour, which also made a stop in Los Angeles, attracted significant media attention and fan engagement. Each game featured standout activations, including celebrity appearances, on-site photo opportunities, and social media coverage that boosted fan awareness and excitement for the NWSL season.

: The Crystallized Ball appeared across major outlets including ESPN and local stations, such as 

The ball was featured prominently on broadcast partners, appearing on ESPN, NWSL+ and in-studio for Amazon Prime’s pregame.

 Featured high-profile celebrities like Chris Paul, Issa Rae, Sam Mewis, Adam Pastel and Jacob Sartorius, amplifying the campaign’s impact across sports and entertainment channels.

 Kansas City saw a sold-out crowd of 11,500, with nearly 20,000 at each of the following games in Los Angeles and Washington, D.C., totaling over 66,000 attendees with in-person exposure to the Crystallized Ball Tour.

Crystallized Ball

Skylark teamed up with the NWSL to craft and execute the creative vision behind the Crystallized Ball Tour for the 2025 season kickoff. 

Skylark helped turn a name and crest reveal into a full-scale celebration. From strategy to execution, Skylark worked hand-in-hand with club leadership and creative partners to launch Denver Summit FC with purpose, personality, and local pride.

Skylark helped plan and execute the launch, from internal brand rollout to external storytelling, ensuring the club’s identity was introduced with clarity and meaning. Working alongside design collaborators at Matthew Wolff Design and Wunder Werkz, Skylark supported the brand positioning, messaging, and rollout cadence to generate earned media and drive revenue

The Brand Launch Block Party at McGregor Square brought the new club to life in front of more than 4,000 fans. Skylark led operational planning, managed production and oversaw vendor and venue relationships. Skylark brought Denver Summit FC’s new identity to life through a suite of assets for the brand launch, including promotional and sponsor-integrated assets, and large-scale event visuals.

To tell the Brand Launch story across the club’s owned and operated channels, Skylark developed and executed a multi-platform content plan, anchored by a campaign launch video and bolstered by social content, real-time event coverage, and media-ready photo and video assets.

As part of the Brand Launch, Skylark helped create a fully revamped club website in collaboration with Rhombus Rose Studio. The new site seamlessly integrated e-commerce, ticketing, content, and brand storytelling.

Nearly 15,000 season ticket deposits purchased

Record-setting merchandise sales for an NWSL expansion team

4,000+ fans attended the Brand Launch Block Party at McGregor Square

Coverage from The Guardian, New York Times, CBS Sports, and every major local Denver outlet

Launch generated a potential reach of 275.3 million via earned media

Denver Summit FC Campaign Video

Denver Summit FC Crest


Skylark partnered with the WNBA and franchise ownership to lead the launch event for Portland’s new professional women’s basketball team — marking the league’s return to the city after more than two decades. The day-long celebration at Moda Center served as both a formal announcement and an invitation for the community to rally around the future of women’s sports in Portland.

The launch kicked off with a press conference held on the Moda Center court, featuring the WNBA Commissioner, ownership group leaders, and local elected officials. Skylark oversaw all aspects of the event, from venue coordination to vendor management, ensuring every detail of the experience reflected the energy and ambition of the franchise’s next chapter.

Following the announcement, Skylark helped stage a basketball clinic for local girls, turning inspiration into action. The day wrapped with a block party that brought out fans from across the city, complete with local vendors, food, music, and interactive experiences. Skylark helped facilitate partnerships with The Sports Bra, Voodoo Doughnuts and Deadstock Coffee. It was more than a media moment — it was a true celebration of Portland’s place in the future of the WNBA.

Portland WNBA

Bringing professional women’s basketball back to Portland.

U.S. Soccer engaged Skylark to assist with high-profile PR opportunities across sports and lifestyle outlets; manage a deep-dive research project to highlight the U.S. Men’s National Team and reinforce media opportunities during the World Cup; and build a sustainable influencer program that could be utilized across the Federation in the near and long term.

The collaboration between Skylark and U.S. Soccer resulted in media placement with GQ and Sports Illustrated and high-profile influencer collaborations with LeBron James and other NBA stars wearing the USMNT jersey.

Crafting and managing PR relationships with players and outlets

Building unique touch points for influencer relationships during World Cup

Executing USMNT Nike jersey launch through influencer placement before and during the 2022 FIFA World Cup

Researching and developing unique pitches and storytelling opportunities for players

U.S. Soccer Title Video

High-profile Media Moments Leading up to the Biggest Sports Event on Earth

Skylark partnered with UCHealth to develop and execute a high-impact communications strategy featuring Coach Prime Deion Sanders, elevating his personal health journey while advancing UCHealth’s mission around men’s health. Skylark developed a national communications strategy that told Deion’s personal story as a patient while highlighting the importance of men’s health.

Collaborating with UCHealth and SMAC Entertainment, Skylark crafted a public relations strategy that honored Deion’s personal health journey. Key storytelling themes included the trust and confidence between Coach Prime and his care team, Deion’s transition from patient to advocate for preventative health care, and the power of family and support systems in overcoming health challenges.

The campaign culminated with a feature on Good Morning America. The placement delivered National broadcast coverage highlighting Deion’s recovery and UCHealth’s world-class vascular care and powerful messaging from Coach Prime encouraging men to prioritize preventative health.

• National spotlight with a Good Morning America segment viewed by millions

• Authentic storytelling that seamlessly balanced Deion’s personal journey with UCHealth’s mission

• Community impact that reinforced UCHealth’s leadership in both care and public health advocacy

 Elevating Men’s Health on the National Stage

Skylark partnered with Borussia Dortmund in summer 2025 to help shape the club’s presence during the FIFA Club World Cup. Through strategic consultation and cultural insights, we supported BVB’s efforts to build local relevance and connect with American audiences. The Club World Cup campaign included on-the-ground activations, digital storytelling, and a focus on club culture that resonated with fans across New York, Cincinnati, and beyond.

Helped support Dortmund’s presence at the inaugural Club World Cup in the United States

Advised on fan engagement strategies, media outreach, and activation planning

Dortmund saw strong attendance at its Embassy events and generated global media buzz

The team advanced to the Round of 16 and built new momentum with U.S. fans

Borussia Dortmund

Skylark advised Borussia Dortmund on PR and fan engagement strategy around the FIFA Club World Cup in the United States.

As the most decorated alpine skier in history, Mikaela Shiffrin wanted a symbol that could represent everything she stands for, on the mountain and beyond it.

Skylark teamed up with Wunder Werkz to develop a custom brand mark and full identity system. The new logo brings focus to her values and legacy. From brand voice to design rules, the system offers consistency across sponsorships, storytelling, and future ventures.

Secured earned media coverage, including Sports Business Journal and USA Today

Created Mikaela Shiffrin’s personal brand and logo in collaboration with Wunder Werkz

Developed a full brand syste,m including typography, color palette, and usage guidelines

Delivered a brand book outlining tone, values, and visual identity

Helped align brand across partnerships, content, and merchandise

Mikaela Shiffrin

Skylark partnered with Mikaela Shiffrin to create a personal brand that reflects the strength, clarity, and balance of her career.

Skylark partnered with the National Women’s Soccer League to bring a bold idea to life: a floating soccer pitch on the San Francisco Bay to kick off Championship Week.

From ideation to execution, Skylark supported the NWSL in transforming a barge into a fully operational soccer field beneath the Golden Gate Bridge. The activation served as a striking visual anchor for the league’s biggest week of the year and showcased the NWSL’s momentum on a national stage.

The floating pitch helped kick off a record-setting Championship Week for the league. CBS delivered live coverage from the pitch, and CBS Mornings returned for a second straight year with a live broadcast from PayPal Park. The activation was amplified across social and press channels, helping generate massive reach and attention.

Skylark was proud to support the league on this boundary-pushing activation. The floating pitch captured the imagination of fans and media alike, serving as a striking symbol of what’s possible in women’s sports.

1.18 million average viewers tuned in on CBS, the most-watched match in league history

1.55 million peak viewers during the match

114,459 fans attended playoff matches, a new postseason record

50.6 million social impressions during Championship Week

26 million total content views during Championship Week

13.2 million TikTok views, 12x more than 2024

34% increase in on-site merchandise sales compared to 2024

Top-tier press coverage, including CBS Mornings, CBS Sports, Yahoo! Sports, and more

Spotlighting the Next Generation with e.l.f. 

As part of its new multi-year partnership with the NWSL, e.l.f. hosted a live activation of the 

 Contest on the floating pitch. The open tryout series is part of e.l.f.’s broader mission to level the playing field for women in sports by creating opportunities for aspiring athletes to shine.

The event brought together players, influencers, and media for a fun and high-energy soccer skills competition on the barge, offering visibility, access, and inspiration to the next generation of soccer players. The Glow for Glory campaign extended across social and digital, generating strong traction through a coordinated rollout with Footballco, INDIVISA, and the NWSL.

To celebrate the 2025 NWSL Championship in San Jose, Skylark helped the league launch a bold, unforgettable campaign: a floating soccer pitch beneath the Golden Gate Bridge.


When Denver Summit FC was ready to announce the signing of Lindsey Heaps, a Colorado native, World Cup champion, Olympic gold medalist, and one of the most accomplished players in the game, Skylark helped to build and execute the full communications strategy.

Skylark developed a cross-functional announcement plan spanning PR, media relations, and content strategy. The rollout included a press release, athlete bio, embargoed media outreach to national and local outlets, and a virtual press conference with Heaps, club GM Curt Johnson, Head Coach Nick Cushing, President Jen Millet, and controlling owner Rob Cohen. Skylark also coordinated a multi-day social content rollout designed to build momentum, drive ticket and merchandise sales, and establish Heaps as the face of the franchise.

Developed and executed a full announcement strategy for one of the most significant player signings in NWSL expansion history

Managed embargoed media outreach to national and local outlets ahead of the January 12 announcement

Produced press release, talking points, athlete bio, and media advisory for a virtual press conference with club leadership and Heaps

Coordinated a multi-day social content rollout, including a teaser campaign, hype video, accolades graphics, and athlete-led content

Positioned Heaps as the face of Denver Summit FC ahead of the club's inaugural 2026 NWSL season

Bringing Colorado's Hometown Hero Back to Denver

You draft up five words of copy, sign his name at the bottom and place a full-page ad in the LA Times.


In 2018, Skylark’s partners helped introduce global icon Zlatan Ibrahimović to Major League Soccer with a five-word statement that captured the moment—and the man. A full-page ad on the back cover of the 

“Dear Los Angeles, You’re Welcome.”

The $28,000 print ad became an instant sensation. Its bold simplicity and unapologetic tone reflected Zlatan’s larger-than-life persona, driving massive local, national, and global coverage. With over $1 billion in estimated publicity value, the ad remains one of the most iconic creative executions in MLS history.

As part of the overall strategy, messaging came directly from Zlatan—not the club—giving him full ownership of the moment. He amplified the campaign with appearances on 

, and across sports television outlets. The ad helped define the 

 campaign, setting a new standard for how superstar signings are announced in American soccer.

Zlatan Ibrahimović on Playing for LA Galaxy, His Nicknames & The World Cup

How do you introduce Zlatan Ibrahimovic, one of the world’s most recognized and iconic soccer players? 