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NWSL Championship Floating Soccer Pitch 

Email

Balboa Park Kit Launch

Denver Summit FC Brand Launch

Portland WNBA Launch Event

Mikaela Shiffrin Brand Launch

Denver Summit FC Lindsey Heaps Signing Announcement

Colorado Rapids 30th Anniversary Fan Fest

Hector Herrera "Bring the Heat" Campaign

Siete x Naomi Girma

Borussia Dortmund FIFA Club World Cup Strategy

Del Sol Kit Media Day

Crystallized Ball Tour

2026 Season Kickoff Watch Party

LOVB Finals PR

2022 MNT World Cup PR

Coach Prime on Good Morning America

Zlatan: Dear Los Angeles, You’re Welcome

David Beckham Statue Prank

For the reveal of the San Diego Wave's Balboa Park-inspired 2026 kit, the setting had to match the story. Skylark produced a full jersey launch event at Balboa Park's Plaza de Panama, designing an exhibition-style fan experience with walkable jersey displays, photo activations, youth programming, and a Jameson VIP lounge overlooking the square. Players rotated through four zones across the evening while an MC hosted on-stage kit reveals and player interviews. Skylark managed everything from city permitting and vendor coordination to sponsor integration and day-of show flow.

Produced a full-scale outdoor event at one of San Diego's most iconic public spaces, managing city permitting, vendor load-in, AV, decor, and sponsor activations

Activated nine players across four fan-facing zones throughout the evening

Integrated partners including Kaiser Permanente, Jameson, and Forever Balboa Park

Supported kit merchandise launch with on-site retail and patch activations driving direct revenue

Turning a San Diego Landmark Into a Jersey Reveal

Skylark helped turn a name and crest reveal into a full-scale celebration. From strategy to execution, Skylark worked hand-in-hand with club leadership and creative partners to launch Denver Summit FC with purpose, personality, and local pride.

Skylark helped plan and execute the launch, from internal brand rollout to external storytelling, ensuring the club’s identity was introduced with clarity and meaning. Working alongside design collaborators at Matthew Wolff Design and Wunder Werkz, Skylark supported the brand positioning, messaging, and rollout cadence to generate earned media and drive revenue

The Brand Launch Block Party at McGregor Square brought the new club to life in front of more than 4,000 fans. Skylark led operational planning, managed production and oversaw vendor and venue relationships. Skylark brought Denver Summit FC’s new identity to life through a suite of assets for the brand launch, including promotional and sponsor-integrated assets, and large-scale event visuals.

To tell the Brand Launch story across the club’s owned and operated channels, Skylark developed and executed a multi-platform content plan, anchored by a campaign launch video and bolstered by social content, real-time event coverage, and media-ready photo and video assets.

As part of the Brand Launch, Skylark helped create a fully revamped club website in collaboration with Rhombus Rose Studio. The new site seamlessly integrated e-commerce, ticketing, content, and brand storytelling.

Nearly 15,000 season ticket deposits purchased

Record-setting merchandise sales for an NWSL expansion team

4,000+ fans attended the Brand Launch Block Party at McGregor Square

Coverage from The Guardian, New York Times, CBS Sports, and every major local Denver outlet

Launch generated a potential reach of 275.3 million via earned media

Denver Summit FC Campaign Video

Denver Summit FC Crest

We led planning and production for a full-day launch event at Moda Center, overseeing venue operations, vendor management, and event execution across press, community, and fan-facing experiences.

The launch featured a court-side press conference with league and city leadership, a youth basketball clinic, and a city-wide celebration that brought together fans, local businesses, and community partners to mark a historic new era for women’s sports in Portland.

Bringing professional women's basketball back to Portland

Portland WNBA

Skylark partnered with the WNBA and franchise leadership to launch professional women’s basketball back into Portland.

As the most decorated alpine skier in history, Mikaela Shiffrin wanted a symbol that could represent everything she stands for, on the mountain and beyond it.

Skylark teamed up with Wunder Werkz to develop a custom brand mark and full identity system. The new logo brings focus to her values and legacy. From brand voice to design rules, the system offers consistency across sponsorships, storytelling, and future ventures.

Secured earned media coverage, including Sports Business Journal and USA Today

Created Mikaela Shiffrin’s personal brand and logo in collaboration with Wunder Werkz

Developed a full brand syste,m including typography, color palette, and usage guidelines

Delivered a brand book outlining tone, values, and visual identity

Helped align brand across partnerships, content, and merchandise

Launching a personal brand for the greatest ski racer of all time

Mikaela Shiffrin

Skylark partnered with Mikaela Shiffrin to create a personal brand that reflects the strength, clarity, and balance of her career.

Skylark partnered with the National Women’s Soccer League to bring a bold idea to life: a floating soccer pitch on the San Francisco Bay to kick off Championship Week.

From ideation to execution, Skylark supported the NWSL in transforming a barge into a fully operational soccer field beneath the Golden Gate Bridge. The activation served as a striking visual anchor for the league’s biggest week of the year and showcased the NWSL’s momentum on a national stage.

The floating pitch helped kick off a record-setting Championship Week for the league. CBS delivered live coverage from the pitch, and CBS Mornings returned for a second straight year with a live broadcast from PayPal Park. The activation was amplified across social and press channels, helping generate massive reach and attention.

Skylark was proud to support the league on this boundary-pushing activation. The floating pitch captured the imagination of fans and media alike, serving as a striking symbol of what’s possible in women’s sports.

1.18 million average viewers tuned in on CBS, the most-watched match in league history

1.55 million peak viewers during the match

114,459 fans attended playoff matches, a new postseason record

50.6 million social impressions during Championship Week

26 million total content views during Championship Week

13.2 million TikTok views, 12x more than 2024

34% increase in on-site merchandise sales compared to 2024

Top-tier press coverage, including CBS Mornings, CBS Sports, Yahoo! Sports, and more

Spotlighting the Next Generation with e.l.f. 

As part of its new multi-year partnership with the NWSL, e.l.f. hosted a live activation of the 

 Contest on the floating pitch. The open tryout series is part of e.l.f.’s broader mission to level the playing field for women in sports by creating opportunities for aspiring athletes to shine.

The event brought together players, influencers, and media for a fun and high-energy soccer skills competition on the barge, offering visibility, access, and inspiration to the next generation of soccer players. The Glow for Glory campaign extended across social and digital, generating strong traction through a coordinated rollout with Footballco, INDIVISA, and the NWSL.

Floating a soccer pitch beneath the Golden Gate Bridge

To celebrate the 2025 NWSL Championship in San Jose, Skylark helped the league launch a bold, unforgettable campaign: a floating soccer pitch beneath the Golden Gate Bridge.


When Denver Summit FC was ready to announce the signing of Lindsey Heaps, a Colorado native, World Cup champion, Olympic gold medalist, and one of the most accomplished players in the game, Skylark helped to build and execute the full communications strategy.

Skylark developed a cross-functional announcement plan spanning PR, media relations, and content strategy. The rollout included a press release, athlete bio, embargoed media outreach to national and local outlets, and a virtual press conference with Heaps, club GM Curt Johnson, Head Coach Nick Cushing, President Jen Millet, and controlling owner Rob Cohen. Skylark also coordinated a multi-day social content rollout designed to build momentum, drive ticket and merchandise sales, and establish Heaps as the face of the franchise.

Developed and executed a full announcement strategy for one of the most significant player signings in NWSL expansion history

Managed embargoed media outreach to national and local outlets ahead of the January 12 announcement

Produced press release, talking points, athlete bio, and media advisory for a virtual press conference with club leadership and Heaps

Coordinated a multi-day social content rollout, including a teaser campaign, hype video, accolades graphics, and athlete-led content

Positioned Heaps as the face of Denver Summit FC ahead of the club's inaugural 2026 NWSL season

Bringing Colorado's Hometown Hero Back to Denver

We produced a large-scale fan festival at Empower Field at Mile High ahead of the Rapids’ matchup against Inter Miami CF, creating a high-energy pregame experience featuring live entertainment, interactive activations, partner integrations, and family programming.

The event contributed to the second-highest attendance ever recorded in Major League Soccer, helping turn a milestone season and global spotlight moment into a landmark experience for Rapids fans and the Denver community.

Producing the Colorado Rapids' 30th Anniversary Fan Fest at Empower Field

Colorado Rapids

The Rapids partnered with Skylark to transform their 30th Anniversary celebration into one of the biggest matchday events in MLS history.

We developed and executed an integrated campaign built around Herrera’s arrival, combining storytelling, creative development, and activations to elevate the club’s visibility and deepen connection with the Houston community.

The campaign spanned airport arrival moments, a public welcome event, hype video production, mural installations, influencer content, and high-profile media placements, driving record engagement, attendance, and revenue while shaping national conversation around the club’s momentum.

Positioning Houston Dynamo FC as a regional powerhouse with the signing of Héctor Herrera

Hector Herrera “Bring the Heat” Campaign

Houston Dynamo FC partnered with Skylark to leverage the signing of Héctor Herrera and position the club as a regional powerhouse.

Charged with finding Siete's first soccer ambaassador, Skylark worked to find the right partnership between player and brand who share the same vision and values. Naomi, the daughter of Ethiopian immigrants, and Siete, founded by a Mexican-American family, both embody stories of heritage, resilience, and community.

Since joining Siete in 2023, Naomi has emerged as one of the best players in the world, significantly boosting the partnership’s visibility.

Throughout the partnership, Naomi has showcased her affinity for Siete products through initiatives focused on community, wellness, and inclusivity. Events like 

 watch parties emphasized sharing real food and gathering in community.

 program has brought community giveback to San Diego and San Jose with over hundreds of fans of Naomi attending events, including members of the San Diego Wave Supporters Group, Naomi’s Wave FC teammates and her extended family in the Bay Area. Major outlets like CBS, NBC/Telemundo, and Spectrum covered the events, and Skylark secured coverage on NBC’s Olympics telecast, reaching tens of millions.

In 2024, Naomi has also visited Siete's HQ in Austin, connecting with employees and staff members who have shared in her journey from rookie draft pick to first USA call up to Olympic Gold Medalist and world record transfer holder. Each step of the way has amplified the partnership’s impact and extended Siete’s reach.

Building Naomi Girma's partnership with Siete from rookie season to Olympic gold

Naomi Siete

Skylark partnered with Siete Foods to create and execute a high-impact collaboration with USWNT defender Naomi Girma, guiding the partnership from her rookie season through Olympic Gold.

We provided strategic guidance around fan engagement, media outreach, and cultural positioning, helping shape activations and storytelling that connected BVB with American audiences throughout the tournament.

Our work supported on-the-ground experiences, digital campaigns, and community engagement efforts across multiple host cities, helping generate strong fan turnout, media attention, and growing momentum for the club in the U.S. market.

Building Borussia Dortmund's presence in the United States during the FIFA Club World Cup

Borussia Dortmund

Borussia Dortmund partnered with Skylark to strengthen the club’s presence in the United States during the FIFA Club World Cup.

Skylark partnered with the San Diego Wave to lead creative development and execution on the club’s 2024 Media Day. We captured photography and video showcasing the club’s first custom jersey - the Del Sol Kit - and helped the club drive record social engagement and sales around the launch.

Creating custom sets and unique looks for San Diego Wave's first bespoke kit reveal

Media Day Mix

Custom sets and unique looks for a club's first bespoke kit.

The NWSL partnered with Skylark to create a high-impact activation that would generate cultural buzz and elevate the league’s visibility. The Swarovski crystal-encrusted soccer ball, created in collaboration with the women-owned company Beyond Diamonds, was showcased at select matches throughout the NWSL season kickoff. Skylark oversaw the creative development and execution of the campaign, managing media outreach, player and influencer engagement, and game-day activations while crafting a marketing strategy that maximized the visibility of the tour.

Skylark worked closely with NWSL to implement a comprehensive marketing campaign that integrated the Crystallized Ball into the league’s season opener, beginning in Kansas City and culminating in Washington, D.C. The tour, which also made a stop in Los Angeles, attracted significant media attention and fan engagement. Each game featured standout activations, including celebrity appearances, on-site photo opportunities, and social media coverage that boosted fan awareness and excitement for the NWSL season.

: The Crystallized Ball appeared across major outlets including ESPN and local stations, such as 

The ball was featured prominently on broadcast partners, appearing on ESPN, NWSL+ and in-studio for Amazon Prime’s pregame.

 Featured high-profile celebrities like Chris Paul, Issa Rae, Sam Mewis, Adam Pastel and Jacob Sartorius, amplifying the campaign’s impact across sports and entertainment channels.

 Kansas City saw a sold-out crowd of 11,500, with nearly 20,000 at each of the following games in Los Angeles and Washington, D.C., totaling over 66,000 attendees with in-person exposure to the Crystallized Ball Tour.

Creating a Crystallized Ball to celebrate the start of the NWSL Season.

Crystallized Ball

Skylark teamed up with the NWSL to craft and execute the creative vision behind the Crystallized Ball Tour for the 2025 season kickoff. 

Skylark partnered with the NWSL to produce a full-scale watch party event at Bathhouse Studios in New York City on March 14, 2026, designed to launch the 2026 season and drive national tune-in. The event ran from doors to wrap across multiple live matches, with continuous programming, activations, and energy from start to finish.

Skylark handled full event production, including venue build-out, run of show, scripting, host coordination, activations, and vendor management. Host Ashanti Plummer led the crowd through game introductions, halftime programming, trivia, and bingo across the full day. Fan activations included a flash tattoo station, nail bar, photo booth, EA gaming, and foosball, with the tattoo and nail stations running a waitlist for the duration of the even

Produced a full-day event spanning three live NWSL matches with continuous programming and fan engagement between games

Designed and executed a multi-activation footprint, including flash tattoos, a nail bar, a photo booth, and EA gaming, with activations in high demand throughout the event

Scripted and managed a full MC program with host Ashanti Plummer across game introductions, crowd engagement, halftime segments, and event close

Coordinated venue build-out, AV, streaming, catering, security, staffing, and branding at Bathhouse Studios in New York City

Kicking off the NWSL Season with a party in New York City

Kicking off the NWSL Season in New York City

We helped drive media strategy and earned coverage surrounding the championship event, amplifying a record-breaking weekend at the Long Beach Pyramid as LOVB crowned its third-ever champion.

The finals weekend generated strong media attention and highlighted LOVB’s continued growth as the league expands its audience and national profile.

Supporting PR for a record-breaking LOVB Finals weekend in Long Beach

LOVB FInals 2026

LOVB partnered with Skylark to support PR efforts around a record-breaking Finals weekend at the Long Beach Pyramid.

We supported high-profile PR opportunities across sports and lifestyle media, developed strategic storytelling and research to strengthen national team narratives, and helped build a foundation for long-term influencer engagement across the Federation.

Our work secured placements in outlets including GQ and Sports Illustrated, along with high-impact influencer collaborations featuring LeBron James and other NBA athletes wearing the USMNT jersey during the World Cup window.

Driving media moments for the US Men's National Team ahead of the 2022 World Cup

U.S. Soccer Title Video

High-profile Media Moments Leading up to the Biggest Sports Event on Earth

UCHealth partnered with Skylark to bring Deion Sanders’ health story to a national audience and spark a broader conversation around men’s health.

We shaped the narrative and led national outreach, securing a Good Morning America feature that positioned Coach Prime as both patient and advocate.

 Elevating Men’s Health on the National Stage

You draft up five words of copy, sign his name at the bottom and place a full-page ad in the LA Times.


In 2018, Skylark’s partners helped introduce global icon Zlatan Ibrahimović to Major League Soccer with a five-word statement that captured the moment—and the man. A full-page ad on the back cover of the 

“Dear Los Angeles, You’re Welcome.”

The $28,000 print ad became an instant sensation. Its bold simplicity and unapologetic tone reflected Zlatan’s larger-than-life persona, driving massive local, national, and global coverage. With over $1 billion in estimated publicity value, the ad remains one of the most iconic creative executions in MLS history.

As part of the overall strategy, messaging came directly from Zlatan—not the club—giving him full ownership of the moment. He amplified the campaign with appearances on 

, and across sports television outlets. The ad helped define the 

 campaign, setting a new standard for how superstar signings are announced in American soccer.

Zlatan Ibrahimović on Playing for LA Galaxy, His Nicknames & The World Cup

How do you introduce Zlatan Ibrahimovic, one of the world’s most recognized and iconic soccer players? 

As part of a multi-faceted David Beckham statue project, the LA Galaxy worked with James Corden and the Late Late Show to put together a piece of content that would help tell the story of the newly sculpted Beckham Statue that was soon to be the signature piece of art at the front of Dignity Health Sports Park.

The concept was pitched and discussed directly with James Corden. Once Beckham’s team was on board, the LA Galaxy, the Late Late Show and David Beckham’s support team worked to craft one of the most watched pranks in television history. All involved went at great lengths to construct a replica statue, off-kilter celebration video and a staged “statue unveiling” complete with actors and misnomers. The prank has been viewed 50 million times on YouTube and was shared across millions of social platforms while garnering traditional media and engagement for the official statue unveiling.

Statue Prank

Sculpting a statue that matches Beck’s signature good looks and free kick style is a tall order. Thirteen feet and emblazoned in bronze, to be exact. What would happen if we botched the statue? 