Skylark worked with the Seattle Orcas leadership to craft and deploy an engaging new marketing campaign, “America’s Favorite Cricket Team” for the 2024 Major League Cricket season.

This playful tagline represents the Seattle Orcas planting their flag as the ambassadors for cricket in North America. #AFCT represents the Orcas’ approach to showcasing the sport and was used throughout the 2024 season on social, owned and operated platforms, on merchandise and referenced in earned media hits.

America's Favorite Cricket Team

A bold ethos and tagline for the new frontier of cricket.