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Copa America Centenario - Team Producer Program

We built and developed the Team Producer Program for the 2016 Copa America Centenario tournament, hiring and embedding staff with each participating team in order to capture and distribute behind-the-scenes content for social media and digital platforms. The program also included highlight distribution for right’s holders and the management of photo agency relationships for the local organizing committee, both of which were folded into the larger content plan for the tournament.