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Skylark collaborated with soccer legend and two-time two-time FIFA Women’s World Cup winning coach Jill Ellis on Communications, PR and strategy storytelling in the build-up to and throughout the 2023 FIFA Women’s World Cup in Australia and New Zealand.

By leveraging its national media contacts, Skylark pitched and earned key media placements in the Washington Post, Los Angeles Times and New York Times. Skylark worked with Ellis to effectively showcase her personal brand story, building on her legacy as the most successful women’s soccer coach of all time while shedding light on her new role in the boardroom as president of the San Diego Wave. 

The engagement garnered three significant profile pieces in national media, as well as arranging for attendance at various soccer and sports business events, including 2023 SBJ Game Changers in New York.