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Skylark and the Kansas City Current collaborated to build a comprehensive and cross-functional marketing campaign to promote the opening of the club’s new downtown stadium, the first stadium in the world purpose-built for a women’s professional sports team.

In partnership with the team’s marketing department, Skylark crafted a plan to increase fan engagement, fan experience, general awareness, and brand affinity for the club while driving revenue (ticket sales, merchandise, corporate sponsors) and increasing brand exposure locally and global media coverage.

Skylark’s strategy resulted in record-breaking attendance on two separate occasions in 2023, helping drive brand affinity and demand for the team’s relocation to a new stadium in 2024.

The campaign included: 

  • Stadium Marketing and Communications Calendar 
  • Stadium PR Plan and Talking Points
  • Women’s World Cup Activation Plan
  • Jersey Design Consultation and Ideation
  • Fan Engagement Planning and Strategy
  • Ticket Sales and Service Strategy