Keane is King
Skylark's partners crafted and developed a unique creative campaign to celebrate Robbie Keane’s 2014 MLS MVP season
Centered around the tagline “Keane is King,” the campaign honored Robbie Keane’s legacy and larger-than-life impact on the league.
Skylark's partners led art direction and content development across platforms, delivering a cohesive and compelling visual identity that reflected Keane’s dominance on and off the pitch. The creative extended across social, digital, and in-venue touchpoints, building momentum leading up to the official MVP announcement.
The campaign culminated in a press event celebrating the Irish striker’s career year—uniting fans, media, and club stakeholders in a moment befitting one of MLS’s most iconic figures.
