“Make Waves” and Del Sol Jersey Launch

Launching the Wave’s First Unique Jersey

The Wave turned to Skylark to help maximize a unique moment in their third season, unveiling their first fully bespoke Nike jersey, designed solely for the club. Skylark oversaw creative development and execution of the club’s content capture and media day, capturing all creative content for the year, as well as crafting the marketing strategy to capitalize on this huge event.

Building Awareness and Driving Revenue

Skylark worked closely with Wave FC to execute a 360 marketing campaign to launch the jersey and build excitement and interest for the club’s 2024 season. Through unique community events, compelling social media content and impactful sponsorship integration, Skylark helped to generate record jersey sales for the club and draw a record crowd of more than 32,000 at the club’s home opener.

Results

• League-Best Social Engagement in Jersey Launch Content: 1.8M Impressions with 53K engagements
• $94,000 Media value Created (Best in NWSL)
• (Zoomph)
• The “Del Sol” jersey launch resulted in a 575% year-over-year increase from 2023 jersey launch and a 470% increase from the day of the team's inaugural jersey launch.
• Jersey Launch Party attended by 700 people sold 479 jerseys on site.
• (The Equalizer)
• 32,066 fans attended the Wave’s first game of 2024 at SnapDragon Stadium, setting a new league attendance record for a home opener.
• (NWSL)