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Skylark executed an effective marketing and communications campaign for Sneaky Fox Spirits to help drive consumer growth and acquisition while increasing revenue, brand affinity and market share throughout the Chicago metropolitan area.

The strategy leveraged key dates and cultural moments in Chicago to drive brand awareness. The task was to get drinkers that don’t necessarily currently love vodka to try Sneaky Fox Vodka in a drink or by itself at a bar or at home by convincing them that Sneaky Fox is not like the vodka they know.

The project consisted of content creation, website development, paid marketing, merchandise development and communications strategy.

The collaboration between Sneaky Fox and Skylark resulted in earned media placement in Chicago Sun-Times and increased local distribution and brand awareness.