Spellman Performance

Skylark collaborated with Spellman Performance to craft a marketing, communications, and content strategy to position Spellman Performance and Les Spellman as the foremost experts on speed training in the United States while raising awareness for the brand in the soccer space, driving revenue and business acquisition. Skylark consulted on Spellman Performance’s soccer strategy leading into the 2022 FIFA World Cup and helped tell the story of the client’s work with the U.S. Men’s National Team leading through qualifying and up to the tournament in Qatar. Skylark also advised on PR and content planning, increasing brand exposure, and helping to acquire additional business opportunities.

The work included:

• PR strategy and outreach
• Creating a go-to market strategy for Spellman performance in the soccer space
• Content, digital and social media strategy