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The Houston Dynamo and Héctor Herrera

Skylark and Houston Dynamo FC collaborated to build a campaign that would utilize the team’s signing of Mexican national team captain Héctor Herrera to showcase the club as a regional powerhouse and standard-bearer of excellence in Major League Soccer.

Skylark sought to increase engagement, awareness and brand affinity for the Dynamo while driving revenue and relevance in the Houston community and beyond.

Skylark worked with Dynamo staff and led the planning and development of an integrated campaign building to his Herrera’s first appearance with the club. Through Skylark’s assistance the Dynamo created record revenue and attendance, owned the conversation in Houston through effective planning and put the club in position for long-term success with community-based events, elevated storytelling and renewed purpose.

The Bring The Heat campaign included:

  • Airport arrival
  • Welcome Event
  • Hype video
  • Mural
  • Influencer content
  • Houston Chronicle full page ad



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