Christine Sinclair Retirement

Marketing
pr & communications
Event Operations

Christine Sinclair’s final home match was more than just a farewell—it was a full-day celebration of legacy, leadership, and love for the game.

A Fitting Tribute to a Legend

From the moment gates opened at Providence Park, fans were immersed in the story of Sinc’s legendary career. A pop-up museum curated by the Thorns and club partners brought her journey to life with rare memorabilia, game-worn jerseys, and never-before-seen artifacts highlighting her record-breaking achievements.

Custom Keepsakes & One-of-a-Kind Merch

Fans were gifted a limited-edition Christine Sinclair poster, available exclusively on-site thanks to our partners at Alaska Airlines. Inside the stadium, limited-run merchandise flew off the shelves, including commemorative scarves, tees, and a special-edition jersey that sold out before kickoff.

A Night to Remember

On the pitch, the energy was electric. The stands were filled with a record-setting crowd of 23,122, the largest in Portland Thorns history, cheering on Sinclair and her teammates. The evening culminated in a powerful postgame ceremony, featuring tributes from teammates past and present, surprise messages from international stars, and a tearful farewell from Sinc herself.

The Thank You, Sinc Campaign

Leading up to the match, the club launched a Thank You, Sinc content series across digital and social platforms, giving fans, teammates, and global soccer icons a chance to share what Christine has meant to them. From highlight reels and heartfelt testimonials to behind-the-scenes moments from her final season, the series drove millions of impressions and record engagement across channels.

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