Portland Thorns 2024 Season

From honoring club legend Christine Sinclair’s farewell to maximizing revenue opportunities and supporting corporate partnerships, Skylark played a pivotal role in ensuring the Thorns achieved record-setting attendance and revenue milestones at Providence Park.

Celebrating Christine Sinclair’s LegacyAs one of the most iconic players in women’s soccer prepared for her final season, Skylark led the planning and execution of the Sinclair Farewell/Fan Appreciation Night.

• Crafted storytelling across digital platforms to honor Sinclair’s contributions.
• Coordinated Spanish-language outreach, partnering with La GrandD Radio, Zeta Radio, La Radio de Portland, and Univision Portland to ensure community-wide participation.
• Developed creative assets for paid social and email marketing, driving sellout attendance and significant fan engagement.

Portland to Paris: Olympic-Themed MarketingLeveraging the Thorns’ Olympians, Skylark designed and executed the Portland to Paris campaign, spotlighting players competing on the world’s biggest stage.

• Drove merchandise sales through collaborations with Rank and Rally and the NWSL for exclusive Olympic-themed collections.
• Supported game day presentations welcoming Olympians back to Providence Park, enhancing the fan experience.

Concacaf W Champions Cup PromotionsSkylark executed marketing and promotional plans around the Thorns’ participation in the Concacaf W Champions Cup, including:

• Local radio and TV partnerships to reach diverse audiences.
• Ticket trade utilization strategies to maximize attendance.
• Fan-focused activations that strengthened community ties and drove attendance.

Corporate Partnership SupportSkylark collaborated with the Thorns and corporate partners to deliver integrated marketing solutions:

• Supported partnerships with key brands such as Alaska Airlines, Toyota, Humana, First Tech Credit Union, Aviation Gin, Nationwide, and Coca-Cola.
• Assisted in pitch ideation and creative development that contributed to successful partnership deals.

Creative & Digital Leadership

• Directed photo and video shoots, crafting compelling content that amplified the Thorns’ brand across platforms.
• Oversaw game day presentation, ensuring an immersive fan experience during a season that achieved record attendance numbers.
• Collaborated with the NWSL and Rank and Rally on 2025/2026 merchandise planning, setting the stage for future growth.

Historic Results

Skylark’s strategic efforts led to unprecedented success for the Portland Thorns in 2024:

• Set the all-time NWSL regular season revenue gate and attendance record at Providence Park.
• Achieved top-six all-time NWSL regular season gate revenue and attendance in league history.
• Oversaw game day presentations that contributed to record-setting fan engagement throughout the season.
• Secured integrated corporate partnerships by supporting Thorns/Legends pitches and providing creative marketing solutions.
• Led PR and communications surrounding a high-profile coaching change, ensuring a smooth transition and positive media narrative.