Denver NWSL Expansion Launch

A Full Day of Unforgettable Launch Events

Skylark led strategic planning and execution of a full slate of events designed to captivate national media, local stakeholders, and passionate fans. The launch day began with a national media conference call featuring team ownership, securing top-tier placements such as a front-page feature in the Denver Post. A high-profile press conference followed, where team ownership, the Governor of Colorado, and the Mayor of Denver addressed local media. The day continued with a VIP reception attended by community leaders and capped off with a fan rally that drew more than 2,000 fans eager to celebrate their new club.

Breaking Records and Building Momentum

Skylark’s strategic approach generated remarkable results. The newly launched DenverNWSL.com, featuring full Shopify integration, drove 6,500 season ticket deposits in under a week—an NWSL record for the fastest expansion franchise to surpass 5,000 deposits. The deposit campaign generated more than $341,000 in revenue, setting the stage for a successful inaugural season.

Widespread Media Coverage and Digital Impact

The launch generated 200+ media stories in 48 hours, with coverage from The Associated Press, CNBC, Yahoo! Sports, Reuters, and The New York Times/The Athletic, resulting in over 1 billion total impressions. On social media, more than 132 posts across major platforms garnered 25M+ potential views, with collaborations from the Colorado Rockies, Denver Nuggets, Colorado Rapids, and NWSL amplifying the announcement.

Engaging the Community and Creating a Buzz

To amplify local excitement, iconic Denver landmarks—including Union Station, Millennium Bridge, and the City and County Building—were illuminated in the club’s pine green color. Skylark also partnered with nine local, women-owned businesses to host celebratory events, creating a network of community support that showcased the inclusive spirit of the new club.

Compelling Content to Fuel the Story

A custom launch hype video led the announcement, complemented by unique event imagery and media assets shared with local and national outlets. Skylark’s content strategy ensured cohesive storytelling across platforms, growing the club’s email database to more than 6,000 names and achieving strong social media growth (+10,715 Instagram followers in one week).

Results:

• 6,500 season ticket deposits in under a week ($341,404 in revenue)
• 1.28 billion media impressions within 48 hours
• 25M+ potential social media views
• Instagram growth: 10,715 followers (+1 week)
• Record-setting expansion franchise deposit milestone