Denver NWSL Stadium Announcement
Skylark partnered helped launch one of the most significant milestones in professional women’s sports: the announcement of the largest ever overall investment in a women’s professional sports team with new stadium district in Denver’s urban core.
A Vision Bigger Than a Venue
More than a stadium, the announcement introduced a visionary sports and entertainment district—an investment in equity, infrastructure, and the future of women’s sports. Skylark supported the strategy, messaging, event planning, and media outreach for the announcement, helping turn a monumental idea into a moment with national resonance.
A Platform for Empowerment
The press conference was held at GALS Denver, an all-girls public school whose mission of leadership and empowerment mirrored the significance of the day. Speakers included Denver Mayor Mike Johnston, Denver NWSL owner Rob Cohen, NWSL’s Sarah Jones Simmer, and Denver Councilwoman Flor Alvidrez. With students in attendance and a packed media riser, the announcement struck an emotional and aspirational chord—rooting the stadium plans in purpose and possibility.
Elevated Coverage and Strategic Impact
Skylark’s efforts helped deliver widespread media coverage across sports, business, and national outlets. By crafting compelling messaging and coordinating closely with the Mayor’s office and Denver NWSL leadership, we ensured the announcement resonated far beyond city limits.
A Defining Moment in the Club’s Story
This announcement marked a new chapter not just for Denver NWSL but for women’s professional sports in America. By building not just for today but for generations to come, the club continues to redefine what’s possible. Skylark was proud to help bring that vision to life.
