From Liverpool to LA
Following a legendary career with Liverpool FC, Steven Gerrard made the leap to Major League Soccer with the LA Galaxy
Skylark’s partners launched a multi-faceted campaign around Steven Gerrard's arrival, anchored by the concept “From Liverpool to Los Angeles.”
The campaign centered on an eight-part content series documenting Gerrard’s transition from Premier League icon to MLS newcomer. Featuring global voices like Thierry Henry, Xabi Alonso, Robbie Keane, Landon Donovan, Roy Hodgson, and Bruce Arena, the series captured the gravity of the moment and the excitement surrounding Gerrard’s next chapter.
To complement the campaign, the club produced a hand-stitched dopp kit used for influencer seeding to media and entertainment personalities. For Gerrard’s first home match, the experience came to life through a custom-built English pub inside the stadium, hosting media, partners, and VIP guests in a setting that bridged two football cultures.
