San Diego NWSL
Skylark partnered with the San Diego NWSL franchise to support the club’s high-profile launch, working closely with leadership to shape the rollout, positioning, and communications strategy.
From day one, Skylark helped define the voice and vision of the club as it entered the NWSL landscape.
Skylark partners guided the organization through key milestones, including the announcements of club president Jill Ellis and head coach Casey Stoney. This work involved message development, press strategy, and narrative shaping to align with the club’s ambition and long-term goals.
Through collaborative planning and strategic execution, Skylark helped lay the groundwork for San Diego’s successful entry into the league in 2022—establishing a strong foundation for one of the most exciting new franchises in professional sports.