San Diego NWSL Announcement
San Diego’s NWSL franchise partnered with Skylark to help shape the club’s launch into professional soccer.
We worked closely with club leadership to support rollout strategy, communications planning, and narrative development during the organization’s earliest stages, helping establish the voice and positioning of the franchise ahead of its inaugural season.
Our work included executive announcement strategy surrounding key hires including Jill Ellis and Casey Stoney, helping lay the foundation for one of the league’s most successful expansion clubs.