Siete x Naomi Girma

Charged with finding Siete's first soccer ambaassador, Skylark worked to find the right partnership between player and brand who share the same vision and values. Naomi, the daughter of Ethiopian immigrants, and Siete, founded by a Mexican-American family, both embody stories of heritage, resilience, and community.

Since joining Siete in 2023, Naomi has emerged as one of the best players in the world, significantly boosting the partnership’s visibility.

Throughout the partnership, Naomi has showcased her affinity for Siete products through initiatives focused on community, wellness, and inclusivity. Events like Sweat with Siete and Local Legends watch parties emphasized sharing real food and gathering in community.

The Local Legends program has brought community giveback to San Diego and San Jose with over hundreds of fans of Naomi attending events, including members of the San Diego Wave Supporters Group, Naomi’s Wave FC teammates and her extended family in the Bay Area. Major outlets like CBS, NBC/Telemundo, and Spectrum covered the events, and Skylark secured coverage on NBC’s Olympics telecast, reaching tens of millions.

In 2024, Naomi has also visited Siete's HQ in Austin, connecting with employees and staff members who have shared in her journey from rookie draft pick to first USA call up to Olympic Gold Medalist and world record transfer holder. Each step of the way has amplified the partnership’s impact and extended Siete’s reach.