Portland WNBA Social
- Lindsay Trapnell
Skylark created social content and maintained a consistent presence across Portland WNBA channels during the team’s key moments since its return to Rip City.
Building a Digital Foundation for a New Era
As WNBA Portland rejoined the league, Skylark led day-to-day content creation and account management across Instagram, X, and Facebook. We developed a channel strategy that amplified the franchise’s voice while keeping fans informed, inspired, and engaged throughout the expansion process.
Creative-Driven Growth
From the team’s official announcement to ownership milestones, Skylark crafted dynamic photo and video content that elevated every major moment. Our team oversaw creative direction, on-site content capture, and editing to deliver high-quality visuals aligned with the brand’s vision.
Real Momentum, Real Fans
In just three months, WNBA Portland’s channels gained over 15,000 followers — driven by strategic storytelling and community-first content. Our approach helped lay the groundwork for a loyal and growing fanbase ahead of the team’s debut.
